Course 1. Innovation Design and Entrepreneurship
Overview
"Innovation Design and Entrepreneurship" aims to combine the research results in innovative design in China with the cutting-edge results of design thinking at home and abroad, and build a knowledge system of "innovative design + design thinking + entrepreneurial practice". Centering on "design thinking" and "innovation and entrepreneurship", the course is "interdisciplinary, interdisciplinary and cross-border" and is oriented to the real needs of national and regional development. It aims to effectively improve the practical ability of product innovation and entrepreneurship.
It has been selected into the "Daily MOOC" column of Learning Power App, and has been viewed more than 2.8 million times. Accumulated nearly 200 incubation projects, won China "Internet +" "Challenge Cup" national competition gold award 5 and red dot award, good design and other top awards more than 20, incubated nearly 10 enterprises, the cumulative financing of more than 10 million, selected Hurun Under30s entrepreneurial leaders.
Course Professor
Name: Zhang Kejun
Title: Director of the Department of Industrial Design, Zhejiang University
Email: zhangkejun@zju.edu.cn
Research Fields:
● Design science
● Artificial intelligence
● Affective computing
● Intelligent art
Learning Objectives
● Understand the process, methods, and applications of innovation design and entrepreneurship in fields such as scientific research, product development, and business;
● Master the basic concepts, frameworks, and methods of innovation design and entrepreneurship;
● Master methods and tools related to empathy, iteration, prototype design, testing, etc., and possess the ability to solve real-world problems;
● Understand the roles of technology, culture, art, human-centeredness and commerce in innovation design;
● Understand the main factors and development paths of a successful innovation design product; participate in solving a practical problem (such as developing a product) by forming a team; consider the goal of "design for good" and engage in product innovation and entrepreneurship practice.
Measurable Outcomes
● Understanding the basic process of design thinking and being able to use relevant methods and tools for innovation design;
● Ability to use design thinking to solve problems encountered in scientific research, product development, and business practices;
● Developing independent problem-solving skills and innovation design capabilities;
● Demonstrating dialectical and collaborative abilities in course discussions and team assignments;
● Possessing the correct values of "design for good, technology for good."
Course Schedule
Please note: Participative startups and internship time slots could change anytime until the course starts.
| week2-5 Entrepreneurship Learning | ● week2 Session 1 (Lecture)：Course Overview Session 2 (Discussion/Practice): Discussion on the first impression of design thinking (including ice-breaking activities) Session 3 (Lecture): Introduction to Design Thinking and Practice Session 4 (Discussion/Practice): Discussion topic: Sharing real-life examples related to design thinking Session 5 (Lecture): Understanding needs and defining problems Session 6 (Discussion/Practice): Understanding and interpreting the final project Session 7 (Lecture): Divergent thinking and prototype design Session 8 (Discussion/Practice): Discussion topic: Project topic sharing I (group discussion) |
| ● week3 Session 1 (Lecture): Model iteration, design thinking tools and product release Session 2 (Discussion/Practice): Topic Kickoff Sharing Session 3 (Lecture): Design-driven innovation and entrepreneurship Session 4 (Discussion/Practice): Discussion: Progress sharing (group submission, arranged random sharing) and practice of innovation-based entrepreneurship Session 5 (Lecture): Inspiration sharing I Session 6 (Discussion/Practice): Practice of divergent thinking tools related to entrepreneurship Session 7 (Lecture): Fundamentals of Innovation Design and Entrepreneurship Session 8 (Discussion/Practice): Workshop 1: How to discover and define problems | |
| ● week4 Session 1 (Lecture): Technological composition and cultural composition for entrepreneurship Session 2 (Discussion/Practice): Workshop 2: How to conduct divergent thinking Session 3 (Lecture): Inspiration sharing I Session 4 (Discussion/Practice): Workshop 3: How to conduct prototype design Session 5 (Lecture): Business composition and artistic composition for entrepreneurship Session 6 (Discussion/Practice): Workshop 4: How to conduct model iteration Session 7 (Lecture): How to introduce your work Session 8 (Discussion/Practice): Workshop 5: How to conduct Prodcut Release | |
| ● week5 Session 1 (Lecture): Inspiration sharing III Session 2 (Discussion/Practice): Optimization and discussion of group projects Session 3 (Lecture): Discussion and sharing (exam arrangements, assignments, and Q&A) Session 4 (Discussion/Practice): Discussion and sharing (MOOC assignment reminders and peer evaluations) Session 5 (Lecture): Course summary (exam Q&A) Session 6 (Lecture): Personal reflection, rethinking design thinking | |
| week6-9 Entrepreneurship Internship | Provide students internship opportunities through partnerships with 8～10 companies across 6 industry areas. |
| week10-13 Entrepreneurial Practice | ● Complete self-directed projects under the guidance of enterprise mentors, with assistance from the course teacher and graduate assistants. ● Final Presentation and roadshow. |